The Value of a
Restaurant
"White Paper"
Just what is a "white paper"?
After
examining the latest proposal authored by another blogger, we decided to
decipher the value of his latest biased and cost prohibitive
proposition.
Simply stated, in our opinion, it is
merely some sort of quest for a community restaurant despite
the consistent failures of EACH AND EVERY PREVIOUS TENANT for the past 17
years.
This time it's the notion of a "do it yourself" operation where Sun
City Anthem owns it and pays professionals to manage and operate
it.
Before we get into specifics as to what
we believe is foolishness as to the merits of any restaurant....much less one that is owned and managed
by our association...
...in order to give it proper do, we
must first ask ourselves...
What is a white paper
and what is its value?
We'll start this discussion which will
be followed up with other aspects of the proposal in a Four Part series of articles
entitled:
"Restaurant Mania: It's
Getting as Old as Many of Us...and It's Time We Get it
Right"
...by looking at what a "white paper"
actually represents.
And so...we went to an expert that few
can deny...
WIKIPEDIA
According to that
source, I quote:
"In business, a white
paper is closer to a form of marketing presentation, a tool meant to persuade
customers and partners and promote a product or
viewpoint."
In other words, it's merely a SALES PITCH...
...coming from an individual who has no
experience in such matters.
Let's take special note that in EACH AND EVERY PREVIOUS CASE, that individual hyped and
recommended all of those restaurants in Sun City Anthem...and...in 100% of the cases....ALL FAILED
MISERABLY.
...yet never had the common courtesy to say his judgment
was flawed in recommending any of these economic
catastrophes....
...and in fact, actually believes he is
qualified to make a viable recommendation.
Is there any person in this community
who would value the opinion of any individual who has been CONSTANTLY WRONG on
this issue?
Is there any individual who would
invest personal funds in a business with an 80%+ failure rate, based
on financial advice from a person whose past recommendations have all resulted in ECONOMIC LOSS?
Accordingly, we are of the strong opinion that demanding those funds from a senior community where the average unit owner
is living on a fixed income....
...keeping in mind that other eating
options are readily available...
...is both WRONG and
IMMORTAL and FISCALLY IRRESPONSIBLE.
As such, we are of the belief that this
"white paper" is merely...
snake
oil
Referring back to Wikipedia...
"Since the
early 1990s, the term "white paper" has been applied to documents used as
marketing or sales tools in business".
"These white
papers are long-form content designed to promote the products or services from a
specific company".
"As a marketing
tool, these papers use selected facts and logical
arguments to build a case favorable to the company sponsoring the
document".
...which translated to Sun City Anthem
language mean....
DESIGNED TO PROMOTE A
SPECIFIC AGENDA !
We'll present the logical and factual side to this latest "con" in subsequent editorials...
...but when one considers any
restaurant option after five losing attempts that have cost unit owners THOUSANDS over the years, it simply amounts to making a "silk purse out of a
sow's ear".
We think there's a better chance of
winning a race with this horse...
....then ever achieving any ongoing operation.
And no matter what anyone says, SUCCESS or FAILURE affects
your dues.
Until then, we certainly hope you enjoyed your Labor Day weekend.
Tune in tomorrow for Part One of the discussion.
Anthem Opinions
Administration
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